Unlocking Strategic Business Growth

Unlocking Strategic Business GrowthUnlocking Strategic Business GrowthUnlocking Strategic Business Growth

Using human insight to bridge the gap between what your customers want and where your business is headed. 

Get In Touch

Unlocking Strategic Business Growth

Unlocking Strategic Business GrowthUnlocking Strategic Business GrowthUnlocking Strategic Business Growth

Using human insight to bridge the gap between what your customers want and where your business is headed. 

Get In Touch

About Me

Hi! I'm Lindsay

I’m a curious innovation and growth strategist who lives for a tough challenge and a great "Aha!" moment.


For over twenty years, I’ve partnered with global brands to tackle complex business puzzles by connecting the dots between data and human behaviour. 


My approach is rooted in a simple belief: the right insight can bridge the gap between where your business is and where it’s headed. 


I'm here to help you find that spark, turn it into impact, and move from guessing to thriving.

How I Can Help You Grow

Radical Curiosity

Behavioural Intuition

Behavioural Intuition

Growth starts with a relentless curiosity about the "why." I dive deep into the data across your company, customers, and category to find the hidden spark for your next breakthrough. 


I identify the "aha!" moments that define exactly where you are today and where you need to go next.

Behavioural Intuition

Behavioural Intuition

Behavioural Intuition

I use behavioral science to map your customer’s path and pinpoint exactly where they are hitting friction points. 


We’ll design an "ideal experience" that ensures every interaction with your brand feels seamless, intuitive, and deeply personal.

Strategic Narrative

Strategic Narrative

Strategic Narrative

Data is only useful if it tells a clear story. I synthesize raw insights into a "North Star" narrative that aligns your stakeholders and defines your competitive edge. 


This gives you the clarity and confidence to make high-impact decisions and start leading your market.

Future-State Design

Strategic Narrative

Strategic Narrative

Scaling requires a prioritized plan that balances immediate needs with future goals. 


I develop strategic blueprints and actionable roadmaps that identify "quick wins" for early momentum while laying the foundation for sustainable, long-term growth.

Services

The North Star Navigator

The North Star Navigator

The North Star Navigator

I explore the intersection of your company, customers, and category to build a prioritized blueprint for growth. We’ll cut through the noise to find a clear line of sight from where you are to where you need to go.


Best for: Businesses ready to scale or navigating a major transition.

The Narrative Architect

The North Star Navigator

The North Star Navigator

I help you find the "Why" and turn it into a story that sticks. Whether launching a new product or pitching a pivot, we’ll build a compelling narrative that aligns your internal teams and resonates with your customers.


Best for: Companies struggling to articulate their value or launching a new category.

The "Scale-Up" Blueprint

The North Star Navigator

The "Scale-Up" Blueprint

I help growing businesses move from "scrappy" to "scalable." We’ll look under the hood at your operations, team structure, and workflows to turn a complex, manual hustle into a professional, high-performance engine ready for growth.


Best for: Small businesses whose current systems are breaking under the weight of their success.

The "Aha!" Audit

Innovation Workshops

The "Scale-Up" Blueprint

I pinpoint exactly where your brand promise gets lost in the customer journey. By identifying where friction overshadows value, I provide a clear roadmap to bridge the gap between user interest and product worth.


Best for: Brands with high drop-off rates or complex service hurdles.

Innovation Workshops

Innovation Workshops

Innovation Workshops

A high-energy, collaborative workshop designed to solve one specific, nagging business problem. We move from "stuck" to "actionable" in a matter of hours, leaving you with a clear narrative and immediate next steps.


Best for: Kickstarting stalled projects or aligning a team on a new vision.

Strategic Advisory

Innovation Workshops

Innovation Workshops

Executive-level strategy without the overhead. I act as an objective partner to help leaders navigate the "messy middle," align stakeholders, and solve complex business puzzles in real-time.


Best for: Teams needing senior strategy without a full-time hire.

Insight to Impact

Transforming Patient Engagement

From Molecule to Meaningful Connection

From Molecule to Meaningful Connection

  • The Challenge: A global healthcare brand struggled with care coordination and patient support within a complex oncology treatment journey.


  • The Insight: The "diagnosis to daily care" path required a round-the-clock, accessible, and reliable companion to guide patients and caregivers through care in real-time.


  • The Strategy: Designed a data-dr

  • The Challenge: A global healthcare brand struggled with care coordination and patient support within a complex oncology treatment journey.


  • The Insight: The "diagnosis to daily care" path required a round-the-clock, accessible, and reliable companion to guide patients and caregivers through care in real-time.


  • The Strategy: Designed a data-driven oncology portal rooted in digital behavioral science to streamline the care journey.


  • The Impact: Delivered a 25% increase in patient engagement and a 15% improvement in care coordination.

From Molecule to Meaningful Connection

From Molecule to Meaningful Connection

From Molecule to Meaningful Connection

  • The Challenge: A global pharmaceutical brand was struggling to connect with patients and providers in a crowded, impersonal market.


  • The Insight: Real growth wasn't about more data; it was about finding the human story and aligning the brand with the actual needs of the people it served.


  • The Strategy: Developed a customer-centric strategy th

  • The Challenge: A global pharmaceutical brand was struggling to connect with patients and providers in a crowded, impersonal market.


  • The Insight: Real growth wasn't about more data; it was about finding the human story and aligning the brand with the actual needs of the people it served.


  • The Strategy: Developed a customer-centric strategy that used behavioral insights to create more personalized, meaningful interactions at every touchpoint.


  • The Impact: Successfully re-engaged the market, resulting in 45% organic growth driven by deeper, more empathetic connections.

Accelerating Scale for a DTC Giant

From Molecule to Meaningful Connection

Accelerating Scale for a DTC Giant

  • The Challenge: A global entertainment leader struggled to scale in new markets. Despite world-class content, fans dropped off during sign-up because the process felt like a chore.


  • The Insight: Beyond clunky design, fans didn't see the value. A frustrating journey made them question the cost before they ever experienced the brand's magic.


  • Th

  • The Challenge: A global entertainment leader struggled to scale in new markets. Despite world-class content, fans dropped off during sign-up because the process felt like a chore.


  • The Insight: Beyond clunky design, fans didn't see the value. A frustrating journey made them question the cost before they ever experienced the brand's magic.


  • The Strategy: Engineered a new acquisition framework that put the value at the start of the journey. By stripping away friction, the experience was transformed from a confusing chore into a clear, high-value invitation.


  • The Impact: Reduced friction by 40% and boosted sign-ups by 11%, clearing the path for successful global expansion.

Say Hello!

Say Hello!

Ready for your next "aha!" moment?

Let’s bridge the gap between 'what if' and 'here’s exactly how we grow.'


Reach out to start the conversation.

647.308.5297

Get In Touch

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